Basic Privacy Principals
The following “Basic Privacy Principals” apply throughout our entire company, whether we gather information through our stores, our catalog operations, or our Web site. We consider certain information which we may learn or create while we engage in our business to be a consumer’s “personally identifiable information.” This includes any “identity information” which directly identifies a person by name, address, telephone number, e-mail address, government-issued number such as a social security number, or financial account identifier such as a credit card number. Personally identifiable information also includes information which is directly associated with identity information, such as information about the identified person’s purchases to the extent the information is directly associated with that person’s identity information.
We do not consider all information that we may gather or create in operating our business to be personally identifiable information. Basically, if information is not identity information or directly associated with identity information, we do not consider it to be personally identifiable information.
Without your consent or as specified below, we will use your personally identifiable information which we learn through our interactions with you only for the purposes you would reasonably anticipate us doing. This includes use to contact you to answer your questions, to fulfill orders, to obtain billing or payment information, to follow-up on prior orders to ensure your satisfaction, and to contact you with additional information where you have permitted us to do so.
We do not share, sell or trade your personally identifiable information with third parties. We may disclose some of your personally identifiable information to one or more of our own service providers that we may use to fulfill services for you, provided that we will reasonably assure that those service providers are obligated to maintain the confidentiality of your personally identifiable information and only use it for the purposes we hire them for. We may also disclose personally identifiable information to others if we are required to do so by law, to protect and defend the rights of House of Denmark, Inc., or in the event of a corporate sale, merger, reorganization, dissolution or similar event.
The security of your personally identifiable information is important to us. Although we cannot guarantee against loss, misuse, alteration, unauthorized disclosure or destruction of data, we use commercially reasonable security measures to protect you from such occurrences. If necessary in accordance with the law, we will disclose to you any known or reasonably suspected breach in security involving your personally identifiable information.
In addition to the Basic Privacy Principles discussed above, the following policies apply specifically to our Store operations.
When we take your order, we will obtain additional personally identifiable information including your payment information. We will only use that personally identifiable information from your order for purposes concerning the fulfillment of your order. In doing so, your personally identifiable information from an order may be used or shared among our different offices, representatives or service providers such as the store, our warehouses, our headquarters, the manufacturers of products you have purchased, the freight carriers used to deliver products to you, installers or designers we have engaged to assist with your order, or our credit card merchant banks or other bankers. We will share only that portion of your personally identifiable information with third parties that is reasonably required to fulfill your order, and those third parties will be contractually obligated to use the personally identifiable information only for order-fulfillment purposes.
We will comply with our credit card merchant bank’s requirements for the use and storage of your credit card information, such as obligations concerning the security of your credit card numbers.
In addition to the Basic Privacy Principals discussed above, the following policies apply specifically to our Web Site (www.houseofdenmarkfurniture.com).
Our Web site is not used to directly obtain your purchase orders, and is offered primarily as an information resource to assist you in learning about our products and services. We look forward to seeing you in our stores if you wish to place an order. If you choose to provide personally identifiable information regarding a potential order through our Web site, or through any unsecured method such as e-mail, please be aware that we do not provide for secured communications over the Internet, specifically recommend that you do not send sensitive data such as payment information to us over the Internet, and that we are not responsible for the secure transmittal or storage of such information over the Internet if you choose to do so. We recommend that payment information be shared directly with one of our employees in person.
Our Web site is not targeted to persons under the age of 13, and we will not knowingly collect personally identifiable information from persons under age 13 without prior parental consent. We will presume that all personally identifiable information collected by our Web site is from persons age 13 and over.
Our site may contain links to other Internet web sites that we think you may find of interest. We are not responsible for the content of these sites, nor do we control, sponsor, endorse or approve them. Your use of those links is at your own risk.
If you request to receive information from us, we will naturally presume that you have given us permission to communicate with you about that information, either by postal mail, e-mail or telephone. Further, if you are engaged in transactions with one of our associates, and choose to use email or telephone for communications about that transaction, we will presume again that you have given us permission to communicate with you about that transaction.
Apart from the above, you may opt-out of receiving future commercial communications from us. You may first do so at the point where we request information about you. If you would prefer not to receive our e-mail updates, please use the functionality located at the bottom of each e-mail.
If you would prefer not to receive our catalogs in the postal mail, or if you are receiving extra copies that you do not need, e-mail us at firstname.lastname@example.org explaining your preferences. Please include your name and postal mailing address in the message or we may not be able to fulfill your request
Last Updated on July 10th 2008